Home » Blog » Blog Content » How to use cornerstone content to increase blog traffic


  1. I have never heard of this, will be using it now, thank you #brillblogposts

    1. So pleased you found my post helpful, Karen! You re not alone. So many other bloggers have never heard of it either. We’ve been having big discussions about it in my Facebook group lately! Which is why I wrote the post, as there is so much confusion! Eb 🙂

  2. I have seen this on my Yoast SEO plug-in and wasn’t sure what it meant. I’ve been working hard recently, rewriting older blog posts so they now reflect a more experienced and less scatty style of writing. I can think of a couple of cornerstone subjects that would really help my blog. Thank you so much fo writing this brilliant and informative post.

  3. Yay, I now have a clue as to what cornerstone content is. Thanks for another great post. I’ve just used the Yoast tool to count the links pointing to my posts. That particular arrow wasn’t showing until I’d completed all 1,000 of them. But it is now and that’s really useful.

  4. This is brilliant Eb, it’s answered my Question about can I have only ONE CS piece AND how to create CS within a food blog. More importantly it’s given me confidence to create more pieces of work focusing on mt other subject areas; T1D, Coeliac Disease, Autism, Mental Health that I’ve felt I’ve almost had to skim over to protect my foodie followers. Thank you xxx

  5. I finally got round to reading your post about the cornerstone content and I’m so glad I did! Everything is so much clearer now and I think I have 1 or 2 ideas for posts that could be my cornerstones ( I don’t think I have anything to convert/re-write into cornerstone). Your post has also got me thinking about revisiting my categories as they are not really well thought out. I have been pretty much adding them as and when as I’ve been publishing my recipes over last 18 months so sorting them out could help readers navigate easier and also make the blog tidier too. Fantastic post Eb! Thanks! x

    1. Thanks so much, Jo – that’s really great to hear! I definitely think it’s good to have a tidy up of categories periodically – good for readers and good for SEO! Eb x

  6. Great article Eb, thanks!
    My biggest take away was to update cornerstone content regularly. I think I’ll put a monthly reminder to do a quick review of my 4 cornerstone articles and tweak them.
    I didn’t realise there was a cornerstone filter on the WordPress post index page…. amazing.

  7. Thank you so much Eb for this informative guide! I’m going to start writing my very first cornerstone post (have been procrastinating for too long). My mind is much clearer after reading your post. Feeling confident now!

  8. Really great post, definitely the best post I’ve read about creating cornerstone content. It’s literally answered all of my questions. My blog is extremely new and I’m currently figuring out my long term content strategy so this post is extremely helpful and timely. Thank you.

  9. Thank you so much for this post! This is the best post I have read on cornerstone content. You have helped me understand what it is exactly. I knew it was important; until reading your post, I had no idea how to use it or what it really was. Thank you again, for digging so deeply into cornerstone content and explaining it so thoroughly.

  10. Thank you. I’ve spent all morning reading on this subject. I could have saved a few hours, had I read this first. I think I’ve read somewhere that you used to teach, that’s obvious here, you can make things comprehensible. 🙂

    1. Aw, thanks Adina. So pleased to hear this helped! And yes, I did use to be a teacher – I taught English as a foreign language, so making things easy to understand is kind of my super power 😀

  11. Really enjoying your content. Very direct and helpful.

    On a travel and culture blog, I’m thinking the cornerstone pages/categories would be the countries, the cities would be subcategories, and topics like accommodations, food, etc. would be children of the subcategories.

    Does that make sense or would you look at things differently?

    1. Thanks Joe – that’s good to hear! Yes, on a travel blog generally speaking countries as categories makes the most sense, and then cities as sub-categories. Accommodation and food, I’d be tempted to do as tags, not sub-sub categories, since you might want to do an article on ‘Eating out in Spain’, as well as one on ‘Best restaurants in Barcelona’. Hope that helps! Eb 🙂

  12. Thank you so much for breaking this down so clearly, Eb. I have work to do, but now I can see what steps to take instead of just throwing up my hands and hoping it’ll all magically work out.

  13. Hi Eb, such a nice post you have here. FYI, I currently working on my new blog using your Ho To Start A Profitable Blog 2022 and get pointed here.

    Please correct me if I’m wrong. But I see a cornerstone post is like when you do a mind mapping, the cornerstone post is the one in the middle and, later on, linked to another relevan post we have in our blog. Is that what a cornerstone post?

    And, how many links we should put into before it hit too much links? Because sometimes, when I read your blog posts, I rarely finish it because you put a link with a topic that seems ‘more interesting’. What I’m trying to say here is, I don’t want to put a lot of distraction for my reader and keep them away from reading the blogpost until the end of the post.

    PS :
    Sorry if I rarely finish reading your posts, because I just can’t help my self not to click the link you provide 😁

    1. Good to hear! Yes, you are exactly right with your mind mapping analogy – cornerstone content is the the one in the middle. It’s often referred to as ‘hub and spoke’ – where cornerstone articles are the ‘hub’ and and other related articles on smaller aspects of the topic are the ‘spokes’. I would not worry at all about people not finishing your articles because they click through to something more interesting – that is a good thing… you want your readers to click on your links and read lots of articles. (I call this the ‘rabbit hole effect’) It’s good for SEO and it’s good for turning readers into fans. However, you are right that it is possible to have ‘too many’ – you never want your internal links to be annoying / irritating – like if every other word was a link, that would be super annoying and make your post hard to read. A good rule of thumb is to prioritize user experience / UX – only add links where it will improve the experience of your readers. Hope that helps! Eb 🙂

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