Home » Grow your Blog » SEO Tips » How to actually DO keyword research: a step by step guide (plus FREE keyword research calculator!)


  1. Fantastic post Eb! Super helpful and really clear too! I have been guilty of blogging recipes that I like and want to make not giving a second thought to the keywords but I would like to be able to find a bit of a happy medium now. I would like to blog some recipes because I like them and then some specifically targeted at my audience and what they’d like to see. I shall be downloading your spreadsheet now! Thank you! 🙂 x

    1. Yay – so pleased you found this helpful! I think a bit of both is a healthy compromise. Blogging what you like to cook (within your niche, obviously!) establishes your brand and appeals to your core audience. Focusing on keywords gets you new readers, more traffic and a reliable income!! Eb x

  2. Wow! Thank you so much. I’ve been having a little bit of a writer’s block (okay a lot of it!) and this is really going to help me get back on tracked and focused.

  3. Thanks, Eb. I enjoyed your older blog post about keyword research, but this one is even better. It drives me nuts when everyone touts keyword research, but the whole process is not easy as people make it to be.
    As you said, how well you do will depend on multiple factors. Supposed you do all the right things above and still don’t get the result you aim for, then how to tell when you need to revisit your keyword strategy?

    1. Thank you, Trang! The key really is to keep trying and learning from what you do. The sweet spot will always be where there is reasonable search volumes and low competition. The spreadsheet will guide you to which of your ideas have the most potential. Once you’ve planned and published, say a quarter’s worth of posts, using this method it’s time to look at your stats on those posts and see what worked well and what didn’t work so well. And then do more of what works. Over time you will better understand what resonates with your audience and what doesn’t and so be able to tailor your posts accordingly. I would also really recommend you take a look at my post on Google Search Console (https://www.productiveblogging.com/google-search-console-grow-blog-traffic/) as this will help you go deeper into your stats and get a much better picture of what is working on Google and what isn’t. There are lots of tips in that post about how to improve posts that aren’t doing so well in Google searches! Good luck with it all 😀

  4. Thank you for hand holding me through this whole process! I love how step-by-step you wrote it out! So if I’m correct, I want to find keywords that SOME people are searching for but not TOO MANY because the market would be saturated with answers. I can’t compete with Scary Mommy. [deep breath] Let’s do this!

    1. Hi Tasha – yay! I am so happy you found this helpful. Yes, you are right. Find keywords which people are searching for… but where there is not too much competition. Normally this means going after keywords which some people, but not loads of people, are searching for. BUT if you find a keywords loads of people are searching for, but where the competition is not great, you should definitely go after those keywords! These high volume / low competition keywords are what I call ‘gold dust’ and can give your blog traffic a serious boost! Obviously, as your blog grows bigger, you can start to go after bigger, more competitive search terms! Good luck with it all. Eb 🙂

  5. One of the better articles I’ve read taking the reader through the process of keyword research. It was that good I shared it on my Pinterest Board. Thanks heaps.

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