Home » Blog » Monetize your Blog » How much do bloggers REALLY earn in 2024? (Statistics from the Blogging Income Survey 2024)


  1. Love how informative this is. I’m just about to launch my first blog and I’m very nervous. I keep seeing things about how blogging is a dead end and it’s not worth it but it’s something I really want to do, so seeing information like this is good encouragement!
    I’m buckling up and getting ready for the long road to success. Thanks Eb!

  2. Eb…if “helpful content” were defined in Webster’s, your picture would be there. Thank you for such an incredible resource and also giving me about 10 more pages on your site to read. I also might re-take SEO Jumpstart. I know you update your content all the time…has it been updated recently? Thanks again!

    1. Aw, thank you for such kind words, Lori! Delighted you feel that way. And the answer is ‘Yes!’ SEO Jumpstart was updated at the beginning of 2024 😀 I keep it on a rolling program of updates – big changes get updated ASAP, smaller things I save up and do as a batch 2-3 times a year. Though to be honest about 90% is broadly timeless – the fundamentals of SEO have changed far less than most people realise. (For example – most of the stuff the HCU threw up: writing high quality, helpful content, prioritizing UX, establishing yourself as an authority in your niche, etc. have been in SEO Jumpstart since I launched it in 2018!)

    2. Found this article from Google – thank you so much for putting it together, very insightful and useful! I just had a quick question, when you say money/RPM is higher for digital products, does that include ‘free’ digital goods too like clipart, templates, and other printable goods (if ads are running on the page of course). Thanks in advance!

      1. Thank you for your kind words – you are very welcome! In answer to your question. No, it means ‘paid’ digital products. So, bloggers who are earning the majority of their income from paid digital products are earning a lot more per pageview than bloggers who earn the majority of their income from ads. It makes logical sense too, as people are only doing to pay to advertise if they are going to earn more from their product sales than they spend advertising those products. Which means the ‘income per pageview’ is being split between the website which displays the ads and the company paying for the ads – and usually the company paying for the ads is earning a lot more than the website which displays the ads. Or, to put it another wat, if you run ads on your site, someone else is earning more from your pageviews than you are… selling your own products cuts out the middle man!

  3. Hi Ed,
    It’s nice to see what other are making for their sponsored posts and other products from blogs. I use to accept more sponsored content but these days I am more picky about what I’ll accept as I’d rather rank well and earn affiliate dollars. Thanks for sharing these stats with us, very interesting and useful.

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