10 reasons why you should start selling digital products in 2025
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Worried about Google updates, the rise of AI and changes to third party cookies? There’s one big thing you can do to significantly mitigate against the risks and futureproof your income, and that’s to diversify into digital products. Here are 10 reasons why you should start selling digital products in 2025…
Are you constantly looking over your shoulder, wondering when the next Google update will hit?
Anxious about how the future changes to third party cookies might affect your ad revenue?
Or just worried generally about the inherent precariousness of the Google+Ads business model?
I’d love to tell you not to worry…
But actually, if you depend heavily on Google for your traffic and/or ads for your income, I think you are right to be worried.
The next year is set to be a year of big changes due to the rise of AI and the potential changes to third party cookies. In truth, no one really knows what the blogging industry will look like by the end of 2025… let alone 2026 and beyond!
But there’s one big thing you can do to significantly mitigate against the risks and futureproof your income, and that’s to diversify into digital products.
In this article I’m sharing 10 key reasons to start selling digital products in 2025…
10 reasons why you should start selling digital products in 2025
1. The Precarious Nature Of Ad-Based Revenue
Relying solely on ads or affiliate income means your financial stability is entirely at the mercy of third parties and external algorithms.
READ MORE >>> Why you should never build your business on rented land (and what to do instead!)
2. Higher RPMs With Digital Products
Digital products, by their very nature, offer much higher RPMs than ads.
In fact, recent research has shown that digital product RPMs are over 10x the RPMs you can get from ads and affiliates.
This means that, by diversifying into digital products, you can earn significantly more income from the traffic you already have.
READ MORE >>> How to 10x your blogging income: step by step
3. NO Need For High Traffic Volumes
With digital products, you don’t need massive traffic to earn a decent income. In fact, QUANTITY of traffic matters far less than QUALITY of traffic.
With digital products your focus is much more on attracting the RIGHT people and converting them into subscribers and customers. This means you can focus on lower competition, more targeted keywords that other bloggers aren’t going after.
4. Build A Strong Brand
Digital products allow you to build a stronger brand, showcase your expertise, position yourself as an authority in your niche and create a loyal fan base.
The stronger your brand, the more likely your followers are to go directly to you for solutions to their problems, rather than via Google.
5. Much Less dependence Google Traffic
With the Google+Ads model, a single update from Google can have a dramatic impact on your traffic and revenue. Diversifying into digital products significantly reduces your reliance on the kind of high traffic volumes that only Google can deliver.
Better still, because you don’t need such high traffic volumes, other traffic sources become viable – for example, speaking at summits and on podcasts, participating in bundles and JV webinars, list swaps, Facebook ads, your own affiliate program… even Pinterest and social media!
None of these work well if you monetize via ads, because none of them deliver the kind of high traffic volumes you need to make a decent full time income from ads, but all of these can work brilliantly at attracting your perfect customers when you monetize via digital products.
6. Protection Against changes to third party cookies
As privacy concerns lead to changes to third party cookies, diversifying your income with digital products will protect you from the potential negative impact those changes might have on ad revenues.
7. Better Serve Your Audience
Digital products enable you to better meet the specific needs of your audience – over time building up a loyal community of ‘true fans’ and advocates, and further reducing your reliance on Google.
8. Rediscover The Joy Of Blogging
Diversifying into digital products will reignite your passion for blogging! With digital products, you can spend less time worrying about Google and more time on the activities you love.
9. A Less Risky Business Model
Diversifying into digital products means your business will no longer be dependent on ONE SINGLE ALGORITHM for the majority of your income – you will no longer have all your eggs in one basket! This will massively reduce the level of risk in your blogging business.
10. Get There Before Everyone Else Does!
If the changes to third party cookies are as bad as some are predicting and/or the effects of AI on search are as big as many are fearing, there’s likely to be a huge wave of bloggers diversifying into digital products before too long! You’ll be ahead of the curve and in a much better position if you are already established in the digital products business when that happens.
READ MORE >>> Why every blogger should diversify into digital products NOW – before it’s too late!
How not to fail…
But I understand that launching a successful digital product is not easy.
It requires a strategic approach encompassing market research, solid email marketing, effective sales funnels, and creating products that genuinely resonate with your audience, not to mention a very different approach to SEO.
Many bloggers underestimate what it takes and fail miserably to make the leap into digital products.
But the good news is, I’ve got your back!
I’ve successfully made the leap from being solely reliant on ads, to having a thriving digital product based business, and I’m ready to share my secrets with you…
The Digital Product Success Academy is designed specifically to guide bloggers and online business owners like you through the tricky process of diversifying into digital products, helping you:
- Become LESS dependant on Google and other third parties for your traffic and income
- INCREASE your income WITHOUT needing more traffic
- Grow a STRONG email list of RAVING FANS
- Launch SUCCESSFUL digital products that your audience LOVE
- Cut through the noise to give you a CLEAR PATH to follow
- Make your blogging business more fun AND more passive
To help you get the most out of the experience, the DPSA also includes fun CHALLENGES to increase motivation and maximize success and a private COMMUNITY where you can get support and encouragement, bounce ideas off like-minded business owners, celebrate wins and get accountability and motivation.
If that sounds like something you’d love to be a part of, head here to find out more >>> Digital Product Success Academy
- Why you should never put all your eggs in one basket – especially not Google’s! (And what to do instead.)
- How to build a successful digital product business: The 7 essential ingredients that will take you to $100K and beyond!
- 10 easy ways to boost your digital product sales
- The 4 key pillars of a successful digital product business
- How selling digital products will boost your SEO
Don’t miss a thing!
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