10 easy ways to boost your digital product sales in 2025

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Digital product not selling? Stuck in a sales slump after your initial product launch? Discover ten proven strategies to boost your digital product sales, bring in consistent revenue and achieve that passive income dream.

Digital product not selling? Stuck in a sales slump after your initial product launch? Discover ten proven strategies to boost your sales, bring in consistent revenue and achieve that passive income dream. #digitalproducts #digitalproductsuccess #blogincome #bloggingincome #blogmonetization #makemoneyblogging #blog #blogging #bloggers #professionalblogger #problogger #solopreneur #onlinebusiness #onlinebusinessowner #onlinebusinesssuccess #bloggingsuccess #bloggingtips #productiveblogging

Here’s an all too common scenario…

You create a brilliant digital product – maybe an ebook or a course.

You launch your digital product and it sells really well during the launch.

And then… crickets.

If that’s happened to you, keep reading!

Here are 10 easy ways to boost your digital product sales…

1. Flash sales

Want to know what your digital product sold so well DURING your launch?

Deadlines!

Typically during a launch you’ll sell your digital product at a discount on the usual price. If your audience buys BEFORE the end of the launch window, they can get your product at a significant discount.

Deadlines and discounts are highly motivating. And that’s why launches do so well.

But after the launch… Well, there is no longer any urgency to buy… so people put off buying your product until that mythical ‘one day’ in the future that NEVER HAPPENS!

The good news is you can harness the power of deadlines and discounts by running a flash sale…

Better still, flash sales are super easy to do!

Simply run the flash sale for 3-5 days. During the flash sale offer a discount off the full price of your product IF your audience buy BEFORE the end of the sale. Then send 1 email each day of the sale. The first email should announce the sale and the last email should remind your subscribers of the deadline. The emails in between should highlight different reasons to buy the product, overcome objections, answer FAQs and share testimonials and positive results.

You can either run your flash sale as a subscriber exclusive, or make it a public sale. If you make it a public sale you should also advertise your sale on your website and on social media.

2. Build an evergreen sales funnel

Flash sales are a great way to boost your digital product income. But they come with 2 big downsides.

The first problem is that the income comes in fits and starts. So, for example, if you run a flash sale 4 times a year, you are likely to make a lot of sales during those 4 sales. But almost none the rest of the year.

The second problem is that the more you run sales, the more you devalue your product. If you run a 50% off sale several times a year, people will no longer believe your real price and see the 50% off price as the ‘real’ price.

Worse still, the ‘deadline’ aspect will stop working too. People will notice that you run sales regularly and start to think ‘oh I’ll just wait for the next sale’ and so you will have totally lost the power of the deadline.

One great way round these two problems is to build an evergreen sales funnel.

An evergreen sales funnel works like this:

Someone lands on your website and signs up for 1 of your lead magnets
You send that new subscriber a ‘nurture sequence’ – a series of emails designed to warm up your new lead and get them to a place where they are ready to buy your product
You present your new lead with their very own individualized ‘flash sale’ – a discount off your product IF they buy before the timer hits zero

There are two huge benefits of an evergreen sales funnel

The first is that, once set up, you’ll make sales all year round ON AUTOPILOT!

The second is that, because you are not running regular public sales, you are not devaluing your product or reducing the power of your deadlines.

Head here to find out more about evergreen sales funnels and how to give each new subscriber their own individualized deadline >>> How to build an evergreen sales funnel (sell more, work less!)

Miniature trolley sitting on a laptop keyboard. The trolley contains a red sign saying 'sale'.

3. Nurture your existing customers

One of the most powerful marketing tactics is word-of-mouth marketing. If your product is good and the customer experience is good, your happy customers are likely to recommend your product to others, resulting in more exposure and, crucially, more sales.

To get word-of-mouth sales, you first need to create a great product that delivers great results, but you also need to nurture your customers. If you give them a really great customer experience, they will be much more likely to tell your friends and family.

Here are 3 ways you can nurture your existing subscribers:

Create an onboarding email sequence

You’ll never get word-of-mouth marketing if your customers don’t use your product! Create a series of supportive emails to encourage your new customers get started and get the result your ebook or course is designed to deliver.

Offer a customer-only Facebook group

Your customers are much more likely to finish your ebook or course and get the results if they have a dedicated space to get support and encouragement, interact with fellow students and get their questions answered. A customer-only Facebook group is a great way to offer all those things.

Group coaching, office hours, individualized feedback

If you have the time, and especially if your digital product is a High Ticket Offer, you can give an even better customer experience by offering extra support options, such as group coaching, office hours or individualized feedback to improve customer satisfaction and results.

4. Create an affiliate program

Hands down the best way to maximise your word-of-mouth marketing is to create an affiliate program for your products, offering your existing customers commission on sales made when they recommend your products. People are much more likely to recommend your products if there’s something in it for them!

Setting up an affiliate program

The first thing you’ll need to do is set up your affiliate program. This is surprisingly easy to do as platforms like Teachable*, Thrivecart etc. have built in options to allow you to quickly set up an affiliate program for your products.

When you set up your affiliate program, you’ll also need to decide how much commission to offer affiliates (typically 25-40%) and make other key decisions, such as cookie length and whether you’ll offer first touch or last touch attribution.

Promoting the affiliate program to customers

Once set up you should invite past and current customers to join your affiliate program.

Supporting affiliates with promotional materials and incentives

Finally, to maximise sales you should provide graphics and swipe copy to support your affiliates and make it as easy as possible to promote your products. If you want to take this to the next level you could even create a community for your affiliates and/or offer rewards and incentives for top performers.

5. Ask directly for testimonials and case studies

Another great way to boost your digital product sales is to share testimonials and case studies. Testimonials and case studies offer ‘social proof’ that your product works and delivers the results you are promising, and help overcome objections, doubts and concerns your potential customers may have.

But while a few people may contact you directly with a great testimonial, if you want to maximise the number of testimonials you get and increase your chances of getting a really outstanding testimonial, you will need to do some legwork and ask directly.

Here are 4 ways you can do that:

Email and Facebook group callouts

By far and away the simplest way to get testimonials and case studies is to ask your customers directly. Every few months, email your customers and ask them to reply with a brief testimonial of 2-3 sentences. (The easier you make this, the more likely people will be to do it!) If you have a students-only Facebook group, you can also do the same thing in there.

New customer onboarding emails

You can go one better by automating this process. Simply add an extra email to your onboarding sequence which asks for a testimonial. Set a timer delay so this email sends after roughly the amount of time you’d expect it to take to complete your ebook or course. For example, if it’s a 4 week course, send this email roughly 4 weeks after the date they purchased the course.

Surveys embedded in your product

Another great way to gather testimonials automatically is to embed a survey in your digital products. Use a tool like Typeform* or Google Forms to create a simple survey asking for feedback on the product, then include a link somewhere near the end of your ebook or course. Keep the survey short and easy to complete to ensure you maximize responses.

Affiliate application process

If a customer is applying to become an affiliate, you can virtually guarantee they love your product and will therefore have a great testimonial. Take advantage of this by asking for a testimonial as part of the affiliate application process and making it an essential requirement for being accepted as an affiliate.

6. Shout about your testimonials and case studies

But it’s not enough to simply collect testimonials and case studies, you need to also display them prominently in all the following places:

Your sales page
Your email newsletter
Social media
Your website’s homepage
Blog posts or pages targeting key search terms

While most people do highlight testimonials on their sales page, in emails and on social media, one place that is often overlooked is your website. By creating blog posts or pages targeting key search terms, you can significantly boost your sales.

For example, good search terms to target would be:

[YOUR PRODUCT] testimonials
[YOUR PRODUCT} case studies
[YOUR PRODUCT] success stories
Does [YOUR PRODUCT] work?

While these search terms may not drive huge numbers of pageviews, they will send you warm leads who are clearly very interested in your product and a post like this could tip them over from just being merely interested in your product to being ready to hit that buy now button and become a customer.

(Here are some examples of how I’ve done this for my SEO Jumpstart course.)

7. Participate in a bundle

A ‘bundle’ is where you join up with other bloggers in your niche to offer a bundle of digital products for a very attractive price. Each blogger submits a digital product to the bundle and then markets the whole bundle to their audience. Typically the blogger then gets commission on every bundle they sell.

Probably the most well-known bundle company is Ultimate Bundles. Ultimate Bundles put together a range of different bundles on a theme. For example:

Blogging
Homemaking
Healthy living
Home schooling
Self-care
Mastering your money
Gardening
Sustainable living
Essential oils
Productivity
Wellness
Working from home

They then sell that bundle for a fraction of the cost of the individual products – making this a very attractive offer and therefore a win-win for everyone concerned.

There are huge benefits from participating in a bundle:

Increased customer base

By participating in a bundle, you will get exposure to a much larger audience and you are likely to significantly increase the size of your email list and customer base.

Upselling opportunities

The more customers you have, the more opportunities you have to offer ‘upsells’, ‘cross sells’ and ‘order bumps’. For example, you may put your $97 beginner course in a bundle and then you will suddenly have a huge pool of customers that you can upsell onto your $497 signature program.

More word-of-mouth and affiliate sales

The more customers you have the more opportunities you will have for word-of-mouth sales and the more affiliates you’ll be able to recruit to sell your product for you.

More testimonials and case studies

And, in the same vein, the more customers you have, the more testimonials and case studies you’ll be able to collect and so the more ‘social proof’ you’ll be able to provide – further boosting your future sales.

Black bag with red sale tag, surrounded by red balloons with white % signs on themthem

8. Speak at a summit

Another great way to boost your digital product sales is by speaking at summits. Summits are online conferences. Typically they gather together industry experts to speak on a specific topic or theme. Most are free to attendees, but also offer paid upgrades for longer replay periods and other perks.

Speaking at a summit offers potentially huge benefits for digital product creators:

A highly targeted audience

Most summits are highly targeted and therefore offer the opportunity to get in front of a large group of people who are your target audience.

The opportunity to pitch

Most summits allow speakers to pitch a lead magnet at the end of their session. This means you will be able to grow your email list with warm leads and then put those new leads into an evergreen sales funnel for your digital products.

Showcase your expertise and build trust

Summits also give you an amazing opportunity to boost your visibility, showcase your expertise, establish your authority and build trust – all of which will have an indirect effect on your digital product sales.

More opportunities to speak

And lastly, once you speak at one summit, you’re likely to get opportunities to speak at more summits… and the more you speak at summits, the more you’ll grow your email list, boost your authority and increase your sales… in fact it can become a virtuous circle!

9. Create a tripwire offer

Another great way to boost your digital product income is to create a tripwire offer. A tripwire offer is a low-cost product offered immediately after a customer signs up for your lead magnet. Typically the tripwire offer page features a countdown timer and the low-cost product is offered at a big discount if the new subscriber buys before the timer hits zero.

Tripwire offers work extremely well for 2 key reasons:

Strike while the iron is hot

If someone has just signed up for your lead magnet they clearly like what you have to offer and want more of it. A tripwire offer capitalizes on that positive mood by striking while the iron is hot and offering something even better than the lead magnet, at an irresistible price point, coupled with a very attractive discount and very short deadline.

Convert leads into paying customers quickly

Hands down the hardest thing in the digital product world is getting someone to move from non-customer to customer. It’s much easier to get someone to go from customer to repeat customer is MUCH easier! Presenting your new subscriber with an irresistible tripwire offer, right when they are in a very positive frame of mind towards you, gets them over that hurdle and means you can then sell them on your higher priced products later.

10. Boost your traffic

And finally, an oldie but a goodie, one of the best ways to boost your digital product sales is to increase your website traffic. More traffic means more potential customers flowing into the top of your evergreen sales funnels.

But you don’t want just any traffic – you only want to attract your ideal customers. And to do that you need to write blog posts which are targeting keywords your ideal customers are likely to be typing into Google.

To achieve that, you need to do the following:

Keyword research

Do targeted keyword research to identify the keywords your ideal customers are searching for, using tools like KeySearch. It’s important to remember that you don’t need keywords with huge search volumes, but rather keywords which are the sort of thing your ideal customer is searching for. This allows you to focus on long-tail keyword phrases with much lower competition.

Write lots of blog posts

Once you have your ‘hitlist’ of perfect keywords, you need to get writing. The more blog posts you write, the more potential customers you’ll attract and so the more sales you’ll make.

SEO optimization

Of course, it’s not enough to simply write the post. It’s important to ensure your blog post (and indeed your whole website) is SEO optimized. The better optimized your post and website are, the more traffic you’ll get from Google.

Include call-to-actions

And finally, you must ensure you include at least one CTA to encourage readers to sign up for your lead magnet. Once they’ve signed up for your lead magnet, you can then either hit them with a tripwire offer or drop them into an evergreen sales funnel… or both!

Final thoughts

Waiting for digital product sales to magically appear out of nowhere is never a good strategy!

Fortunately there are many ways great ways boost your digital product sales: from flash sales, tripwires and evergreen sales funnels, to boosting your traffic via content marketing, bundles and summits, to harnessing the power of word-of-mouth sales, affiliates and social proof.

Better still, you can combine these strategies to really turbocharge your digital product sales – giving you that regular passive income stream of your dreams!

Need help with this?

If you have a digital product that’s just not selling, and you’d like some support and guidance to implement these strategies, then you should definitely check out The Digital Product Success Academy!

DPSA will take you step-by-step along the entire journey of building a successful digital product based business and maximizing your digital product sales: including running flash sales, building evergreen sales funnels, nurturing your customers, creating your own affiliate program, gathering testimonials and case studies, participating in bundles and summits, building a successful tripwire, doing digital product specific keyword research, and boosting your traffic with a 30 day traffic booster challenge.

The Digital Product Success Academy will also help you with all the other things you need to do to build a thriving digital product based business, such as:

Doing market research
Building high converting sales pages
Getting your pricing strategy right
Harnessing the power of customer advocacy
Attracting the right kind of traffic into the top of your funnels
Converting your traffic into red hot leads with high converting lead magnets and new subscriber nurture sequences

Basically, I’ve done all the hard work for you and come up with the perfect step-by-step plan to follow, so you can just follow my roadmap and focus on one thing at a time.

Plus, the DPSA has huge amounts of support, motivation and accountability BAKED IN and a supportive community of likeminded online business owners.

If this resonates with you and you’re ready to take your online business to the next level, click here to find out more!

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