How to 10x your blogging income: step by step
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If you want to 10x your blog income there are 2 things you can do… 10x your blog traffic OR 10x your RPM. The latter is MUCH EASIER. Here’s how to 10x your blogging income: step by step…
Have you ever dreamed of 10x-ing your blogging income?
Imagine what your life could look like if you were earning 10 times what you currently do?
But does that sound like a pipe dream to you?
If so, I have good news… it’s actually much easier than you think!
One simple calculation
Your blogging income is based on one simple calculation:
Number of pageviews x the amount of money you make per pageview
The amount of money you make per pageview is usually expressed as ‘RPM’ – which technically means ‘Rate Per Mille’ or ‘Rate Per 1000 pageviews’.
That means, if you want to 10x your blog income there are 2 things you can do…
10x your blog traffic
If you currently earn money from your blog from ads and affiliates then the most obvious way to 10x your blog income is by 10x-ing your traffic.
For example, if you currently get 100,000 pageviews and have an RPM of $20, you would be earning $2,000 per month. But it you had 1,000,000 pageviews, you would be earning $20,000 per month!
However, the problem with this approach is 10x-ing your traffic is VERY hard… and is getting harder and harder to do. In fact, right now many bloggers are actually going in the opposite direction!
10x your RPM
Of course, the other way to 10x your income is to 10x the amount of money you make PER PAGEVIEW. But how on earth do you do that?
Actually it’s surprisingly easy…
According to recent research, Bloggers who mainly monetize via digital products are earning OVER TEN TIMES as much as bloggers who mainly monetize via ads!
But why is that? Why are digital product RPMs so much higher than ad RPMs?
It’s actually quite logical when you think about it…
People are only going to pay to advertise their products if they will earn more from product sales than they will spend advertising their products.
Which means the ‘income per pageview’ is being split between the website which displays the ads and the company paying for the ads. And usually the company paying for the ads is earning a lot more than the website which displays the ads!
Or, to put it another way…
If you run ads on your site, someone else is earning more from your pageviews than you are!
Selling your own products cuts out the middle man.
And the best news? Creating and launching a digital product is MUCH EASIER than trying to 10X your traffic!
But just throwing together a quick ebook and popping a link to it somewhere on your website will not magically 10x your income.
If you want to 10x your blogging income, you need a step by step plan.
And that’s what this blog post is all about…
How to 10x your blogging income: step by step
1. Build a solid email foundation
Email marketing is absolutely foundational to the success of a digital product based business. I literally cannot emphasize this enough – if you get your email marketing wrong, your digital product business will almost certainly fail.
Email marketing runs through EVERY ASPECT of a successful digital product business… It will help you do market research, validate your ideas, nurture cold traffic into warm leads and nurture warm leads into customers.
It will also help you onboard your new students, get good testimonials and success stories, and turn happy customers into advocates and high performing affiliates.
2. Create a product ladder
You are very unlikely to 10x your blogging income if you only sell one product.
If that product is a low cost product, like an ebook, you would need HUGE traffic volumes to achieve that 10x figure.
But if you only sell one high ticket offer, like a signature program, though you need far fewer sales to make a decent income, it’s really hard to sell ANY AT ALL because people just don’t trust you enough to part with that much money.
The solution?
Build a product ladder.
I explain why in this post >> What is a product ladder (and why you need one!)
3. Launch your products the right way
All too often I see people try to launch digital products by maybe sending one email to their list, maybe doing a little bit of social media and sticking their new product on their website somewhere. And that’s it.
That is not a launch!
And that approach is doomed to failure.
A proper launch involves a lot more razmataz.
It involves sending emails to your list DAILY during the launch period, it involves promoting your product on your website and across multiple social channels and it MUST involve a deadline.
4. Build an evergreen sales funnel
But once you’ve done your launch, you cannot expect the sales to keep rolling in – it doesn’t work like that.
Once you’ve launched your digital product, you need to build an evergreen sales funnel.
I explain why in this post >>> Why you need an evergreen sales funnel
5. Pour traffic into the top of your funnel
Finally, when you have Steps 1 – 4 in place, all you need to do is pour traffic into the top of your funnel and, if you’ve done everything else right, sales will come out of the bottom of your funnel.
This can be Google traffic, but this can also be social media traffic, podcasts, summits, bundles, webinars, collaborations, guest posting… even paid ads.
And because of the nature of digital products, your focus is much less on the QUANTITY of traffic and much more on the QUALITY of that traffic. 100 highly targeted ‘perfect customers’ are worth far more to you than 100,000 Google traffic randoms.
Need help with this?
Want to 10x your blogging income by diversifying into digital products?
The truth is there are a lot of moving parts to building a successful digital product based business, and unless you do them all, you are unlikely to get anywhere near that 10x figure.
But the good news is, I have just the thing to help you succeed…
The Digital Product Success Academy!
DPSA will take you step-by-step along the entire journey of building a strong email list, creating a product ladder, launching your products the right way, building evergreen sales funnels and attracting the right kind of traffic into the top of your funnels.
The Digital Product Success Academy will also help with all the other things you need to do to build a thriving digital product based business, such as:
- Market research
- Creating products your audience are actually willing to pay for
- Building high converting sales pages
- Launching your products properly
- Building an evergreen sales funnel
- Doing digital product specific SEO
- Growing your own personal authority
- Harnessing the power of customer advocacy
- Converting your traffic into red hot leads with high converting lead magnets and new subscriber nurture sequences
Basically, I’ve done all the hard work for you and come up with the perfect step-by-step plan to follow, so you can just follow my roadmap and focus on one thing at a time.
Plus, the DPSA has huge amounts of support, motivation and accountability BAKED IN and a supportive community of likeminded online business owners.
If this resonates with you and you’re ready to take your online business to the next level, click here to find out more!
- How to succeed at blogging
- How long does it take to make money blogging?
- How much do bloggers REALLY earn?
- 10 reasons why you should start selling digital products
- How to build a successful digital product business: The 7 essential ingredients that will take you to $100K and beyond!
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