How to make money blogging in 2024

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Ever wondered how bloggers get paid? Or perhaps you have a blog and want to know how to monetize it? Or maybe you want to increase your blogging income, but you are not quite sure how to go about it? Then this post is for you! Read on to find out the answer to that all-important question: How do you make money blogging in 2024?

If I could have a pound (or dollar, or euro!) for every time someone asks me the question ‘How do you make money with a blog?’ I would be a very rich woman! The conversation goes something like this…

New Acquaintance: So, what do you do?

Me: I am a professional blogger.

New Acquaintance (looking slightly bewildered): But how do you make money?

I used to find this mildly irritating (let’s face it – it’s an odd question to ask someone you’ve only just met – usually we Brits are known for our reluctance to talk about money and income, but not when it comes to blogging it would seem!), but I’ve been asked the question so many times over the years, I just find it amusing these days.

One thing I find rather sad, though, is the number of bloggers who DON’T make money from their blogs… I mean obviously if you don’t want to make money from your blog, that’s fine – there are lots of people who just want blogging to be a hobby and have no desire to make any money at all and that’s obviously OK.

But what makes me sad are all the bloggers who really do want to make money with their blogs, who really want to leave their jobs so they can blog full time, who really do want to turn their blogs into a full-time business, but are still not making (much) money.

The thing that I am convinced makes all the difference is having a business mindset. It’s hard to make money with a blog if you don’t treat it as a business: set yourself goals and work hard to reach those goals. And one of the key goals for any professional blogger is the desire (need!) to make money. You shouldn’t feel ashamed of that goal – it doesn’t mean you are greedy, it means you mean business (literally!) and let’s face it, we’ve all got to eat!

But how exactly do you go about it? How do you make money with a blog in 2024?

Essentially there are five main ways to make money from a blog in 2024: ads, affiliate links, sponsored posts, products and services…

1. Advertising

This is probably the most well known way that bloggers make money. Let’s face it, if you have advertising it’s pretty obvious right? (See my other blog Easy Peasy Foodie for an example.) It’s the display ads you see in the side bar, as a popup at the bottom of the post and within the actual content. If you have ads on your site you will get paid according to how many people see your ads: the more ‘ad impressions’ you get, the more you get paid.

2. Affiliate Links

Affiliate links are a form of advertising. You join an affiliate scheme and put a special link in your blog post. If someone clicks on that link and goes on to buy the product, you get a small commission.

One of the most well-known affiliate schemes is Amazon Affiliates. If you are writing a post about a particular Amazon product, you can put your special Amazon affiliate link in the post, which will link to the product page on Amazon’s website. If your reader clicks the link and goes on to buy the product you will get a percentage of the sale price. In Amazon’s case it’s usually between 3% and 10%.

But there are lots and lots of affiliate schemes out there – before you recommend a product or service, it’s well worth researching if the company in question has an affiliate scheme.

3. Sponsored Posts

Sometimes called ‘collaborative posts’ or ‘brand collaborations’, these are another subtle form of advertising where a brand contacts you (or you can pitch to the brand) and asks you to feature their brand in a blog post in return for money. So, for example, a food brand might contact me and ask me to feature their food product in a new recipe on my food blog, Easy Peasy Foodie, and they will agree to pay me a set fee for that recipe post.

The brand will usually expect their product to be named, reviewed and featured in the photographs, and they will normally expect a link to their website as well. (Please note, in order to comply with Google rules, these links should always be set to ‘no follow’. If you fail to do this, you risk being downgraded in Google searches, as Google does not want people to be able to buy their way into search results by buying links.)

A brand will usually also want you to share your post on social media and may also require other services, such as video creation or attendance at a particular event.

READ MORE >>> How to make money on your blog with sponsored posts
READ MORE >>> 10 tips for pitching to brands
READ MORE >>> How to work with brands (and get paid!)

4. Products

Another way of making money which is potentially very lucrative, is to create your own products which you can sell to your readers via your website. This could be an actual physical product (be warned, this is not generally the easiest route!). But bloggers usually opt to sell digital products from their websites, such as printables, ebooks, courses and apps.

5. Services

The final way that bloggers can make money is through services. This could be anything from offering virtual assistant services or social media management, to writing freelance articles for other sites and magazines, through to coaching and consulting services or more niche specific services, such as offering personal training, legal services or tax advice (obviously only if you have the appropriate qualifications for those things!)

READ MORE >>> How to make money on your blog with services
READ MORE >>> How to get freelance blogging work

The best way to make money with a blog…

How you choose to make money with your blog depends on your personality, your goals, your niche and your abilities. There are blogs out there which are making good money via all of these different ways, but my top tip to you would be to try and diversify your revenue by aiming to make money in at least 2 or 3 of these ways. That way if one revenue stream dries up or has a bad patch, you have other revenue streams to fall back on – or in other words: all your eggs aren’t in one basket! I also recommend, as much as possible, that you focus mainly on passive revenue streams so that you can work less, but earn more!

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8 Comments

Elissa Miller says:

28th April 2024 at 8:11 am

This is exactly what I need! I started a blog but have no clue about monetization. Excited to learn the different ways bloggers make money in 2024!

1. Eb Gargano says:
  
  29th April 2024 at 8:28 am
  
  Great to hear! I hope it helps you to start earning money from your blog this year 😀
  
Denis says:

4th July 2024 at 11:55 am

Just discovered your blog about blogging – I read very carefully, the articles are very well structured, logical and without unnecessary “water”. So thank you for all your work and soul you put here. Question: what should be the ratio of promotional articles to informational / educational? Or maybe even % for each of the five revenue streams?

1. Eb Gargano says:
  
  8th July 2024 at 8:49 am
  
  Hi Denis, thank you for your kind words about my blog. It very much depends on your monetization strategy. So, for example, with ads – every post will have ads, so every post will be both promotional and informational. With affiliate marketing, you can get away with every post having one or more affiliate links in it, so long as they are also informational. With products and services, you’ll make most of your sales via email marketing, so you should make all your posts informational, but with a CTA to sign up for your lead magnet. (Though it’s totally OK to mention your products occasionally, where relevant – just don’t expect to make many sales directly from a blog post) And finally, with sponsored posts – this is the only one where you have to be careful and really think about the balance of sponsored posts to non sponsored posts. There’s not one perfect ratio, but I’d go for something like 1 in 4 as a rough steer. Hope that helps! Eb 🙂
  
Muhammad Nurman says:

5th July 2024 at 10:26 pm

Hi Eb.

Thank you for your tips. I’ve been writing for many years, but I paused to explore other online jobs. Now, I’m focusing on generating income through my writing again. Wish me luck. Your blog is incredibly helpful and inspiring. I’m also looking for people to collaborate with, even though maybe I say I was reborn, starting all over again. Thank you!

1. Eb Gargano says:
  
  8th July 2024 at 8:50 am
  
  Thanks for your kind comments – I wish you well in your new venture!
  
Harshita says:

10th August 2024 at 7:06 am

Hello,
I read your article and I understood everything but I have some issues in blogging. I want your help.
Then how can I contact you for this.
Please 🙏

1. Eb Gargano says:
  
  12th August 2024 at 12:07 pm
  
  Hi Harshita – thanks for your interest in working with me 1:1. Unfortunately I do not offer 1:1 coaching or service at this time, but I do offer a range of courses to help new bloggers.
  
  The best one to start with is Profitable Blogging Jumpstart >>> https://www.productiveblogging.com/PBJ
  
  You can see all my courses and other products here >>> https://www.productiveblogging.com/courses
  
  Hope that helps!
  Eb