If you have a WordPress blog it’s likely you have the Yoast SEO plugin – but do you have it set up properly? In this tutorial I’ll show you exactly how to set up the Yoast SEO plugin so you get the maximum benefit from it.
Yoast SEO is one of the most popular WordPress plugins – and it’s easy to understand why. It’s a powerful plugin which can really help boost your SEO and grow your blog FAST!
However, it’s also a rather misunderstood plugin, and often bloggers feel that just ‘getting a green traffic light’ is enough to consider SEO ‘done’.
One of the most overlooked aspects of SEO is the setup of the Yoast SEO plugin itself. Many bloggers simply install the plugin and get on with getting those green lights, without touching the plugin settings – this is a big mistake!
If this is you, it’s time to get excited as getting the Yoast SEO plugin set up correctly can make a BIG difference to your SEO and consequently your pageviews (and ultimately your bottom line!).
Here’s how to set up the Yoast SEO plugin PROPERLY!
What is the Yoast SEO plugin?
Put simply, Yoast is a plugin that you can use on self-hosted WordPress blogs (WordPress.org). It helps you to improve your SEO (Search Engine Optimisation) in a variety of different ways.
For example, Yoast helps you with optimising your posts for your chosen keyword, gives your blog post a readability analysis and shows you how your blog post is likely to look in Google searches.
Most WordPress bloggers are relatively familiar with the Yoast metabox which appears at the bottom of the post editing screen and gives you a red, amber or green traffic light based on how well a blog post is optimised for a chosen keyword and how readable it is.
However, what many bloggers are less familiar with is how much the Yoast plugin does on the technical side of SEO – and crucially how the setup of the Yoast SEO plugin can make a big difference to how well your blog performs in search rankings.
In this post I’ll show you exactly how to set up the Yoast SEO plugin so you get the maximum benefit from it.
- To learn more about SEO, you can read my post on how to boost your blog’s SEO
- To learn more about the Yoast SEO plugin, check out my post on how to use the Yoast SEO plugin to grow your blog
To edit the Yoast SEO plugin settings, go to the menu item marked ‘SEO’ in the left-hand menu bar of the WordPress dashboard. By default, you will land on GENERAL SETTINGS.
1. Dashboard Tab
This is the first screen you will land on. There is nothing you need to ‘do’ here. However, this screen is where you will find information about any SEO problems you have that the Yoast plugin has identified, as well as any notifications from Yoast.
This is also where you can launch the Yoast SEO configuration wizard. My personal preference is to set up the Yoast plugin manually, but if you new to Yoast, you may like to use the configuration wizard first and then use this tutorial to check your settings.
2. Features Tab
This features tab allows you to enable or disable individual features of the Yoast plugin. For example, you could turn off readability analysis or XML sitemaps, if you wanted to.
Unless you have a VERY GOOD REASON for doing so, I advise you to have all of these features set to ON. This way you will get the full benefit of the Yoast SEO plugin and all of its powerful features.
3. Webmaster Tools Tab
This tab allows you to verify your site with all the major search engines. You simply follow the links to get your verification code, then paste it into the relevant box.
For example, with Google, simply click on the ‘Get your Google verification code in Google Search Console’ and then select the html code option and copy and paste the code into the box on the Yoast Plugin. And remember to save changes!
Ideally you should verify your site with all of these search engines, but at the very least you should verify your site with Google.
For detailed instructions of how to submit your site to Google Search Console read my post on how to use the Yoast SEO plugin.
Search Appearance Settings
To edit the search appearance settings on the Yoast SEO plugin, select SEO from the left-hand menu bar of the WordPress Dashboard, then click SEARCH APPEARANCE.
1. General Tab
Force Rewrite Titles
The first option on this page is to force re-write. Yoast auto-detects if it needs to rewrite titles, so unless you know what you are doing, leave this set to DISABLED.
The next option you have is to select a title separator. This is the symbol that separates your page/post title from your blog name in search results. Like this…
As you can see, I have chosen a dash, while Yoast has chosen a dot. Really this is a matter of personal preference. Unless you have a good reason for changing it, I would leave this set to the default setting.
Below this is the Homepage settings – this is what shows in the search results when people find your homepage. This is really important to edit – it’s a real opportunity to sell your website when it appears in search results. If you don’t edit this, Google will choose what to put here – and its often very random!
I suggest for SEO title you choose %%sitename%% %%page%% %%sep%% %%sitedesc%%
And then complete the Meta Description with a couple of short sentences which really sum up what your blog is all about – this description is what your potential readers will read when they stumble across your blog in Google searches – so make it good!
This is how it looks for me in the Yoast plugin settings…
And this is how it looks in Google’s results page…
This section is where you can add information about your blog to appear on Google’s knowledge graph. A knowledge graph is the thing that sometimes appears on the right-hand side of search results in Google. Google uses these knowledge graphs to display information about well known individuals and companies. Like this…
Putting your info in here won’t GUARANTEE you a knowledge graph, but it will at least give Google the information you would like to appear in your knowledge graph, should they deign to give you one!
Decide whether you’d like your knowledge graph to appear for you as an individual or your ‘company’ – i.e. your website (I recommend you select company, unless you feel your name is a stronger brand and more likely to be searched for in Google.)
Assuming you select ‘company’, simply add your company name – e.g. Easy Peasy Foodie and upload your logo.
2. Content Types Tab
This is where you can select which of your content you would like to appear in search results and what the default search appearance should be.
Usually you only have two types of content on this screen ‘posts’ and ‘pages’. The options are the same for both.
Go to ‘posts’ and ensure show posts in search results is set to YES (if it is set to NO, none of your posts will appear in search results!).
Next decide if you would like the date to appear in your snippet previews (i.e. your search results on Google). Whether or not you want the date to appear really depends on what type of blog you have. For example, on a blog with mainly evergreen content, such as a food blog, I would set this to HIDE as the date is not important (and an old date it might put readers off).
I would only set this to SHOW if the date is really important – for example if you have a news blog.
Next you can set the default SEO title – I would leave this as %%title%% %%page%% %%sep%% %%sitename%%.
You can also set a default meta description. I would leave this blank as you will want every post to have a unique meta description.
Next go to ‘pages’ and do exactly the same thing.
For most blogs the settings should look like this:
3. Media Tab
There is only ONE thing to do here – make sure ‘Redirect attachment URLs to the attachment itself?’ is set to YES. This is super important. If it is set to NO it can seriously dent your SEO.
The reason is simple. If this is set to NO, a separate webpage will be created for every attachment (e.g. a photo). Can you imagine a separate webpage for every photo on your website???
This will lead to searchers landing on pages from your site which are just a photo and nothing else. As this is neither good for your reader nor your SEO, you will end up being downgraded in searches.
In fact, a relatively recent update accidentally moved this setting to NO and caused many bloggers I know to have a big drop in pageviews.
This is why it’s super important to make sure your Yoast SEO plugin is set up correctly (and to check it from time to time – especially after major updates!)
4. Taxonomies Tab
The taxonomies tab is very similar to the content types tab, except this time it’s concerned with how taxonomies – that is Categories and Tags – appear in search engine results. You can choose whether or not you wish Google to index taxonomies and how they should appear in search results.
With categories, I would advise you set ‘show categories in search results’ to YES and make sure the SEO title default is what you want it to be. Mine is %%term_title%% Archives %%page%% %%sep%% %%sitename%%.
Again, I suggest you leave the default meta description blank as each category should have a unique meta description.
If you haven’t done so already, you can give your categories meta descriptions by going to POSTS => CATEGORIES in the left-hand menu on your WordPress dashboard.
I strongly advise that you do this as it is another opportunity to sell your website.
With tags I would advise you set ‘show tags in search results’ to NO. This is because most people have a rather scattergun approach to tags and having them appear in search results is of little value to you or your potential readers.
As you only get a certain amount of Google crawl time, I feel it’s better to let Google index and show your best content rather than having it index hundreds (possibly thousands!) of random tags which will ultimately dilute your overall SEO and lower your search rankings.
If, however, your only have a very small number of well-maintained tags – that are as neat and tidy as your categories, then I would suggest you leave this set to YES. If you do set this to YES, you will need to check your SEO title default is what you want it to be.
Again, I suggest you leave the default meta description blank as each tag should have a unique meta description. If you haven’t done so already, you can give your tags meta descriptions by going to POSTS => TAGS in the left-hand menu on your WordPress dashboard. (N.B. you only need to do this for your tags if you select YES for ‘show tags in search results’).
This allows you to enable or disable post format archives (for example: image archives, link archives, quote archives…) These are not usually necessary or desirable so leave ‘Format-based archives’ set to DISABLED unless you know what you are doing here.
This gives you the option of removing the categories prefix in your URL. This means that instead of your category URL looking like this…
It would look like this…
Don’t change this unless you are also willing to set up all the redirects from your old version to your new version!
5. Archives Tag
This tab is similar to the Taxonomies Tab, except this one is concerned with Author Archives, Date Archives and Special Pages, such as search pages and 404 pages.
This setting is concerned with having individual archives for the contributors to a blog shown in search results. If your blog has a number of regular contributors, this might be useful.
However, as most blogs have only one author, with maybe occasional guest posts, this is not useful and may damage your SEO.
For the vast majority of blogs Author Archives should be set to DISABLED.
Only select ENABLED if your blog has a number of regular contributors and you wish searchers to be able to find the archives for each individual contributor on Google.
This setting is concerned with having individual archives for each month shown in Google.
Unless you have a really good reason for wanting Google to show your date archives (e.g. you run a news blog and people might be searching for all articles from a particular month), this should also be set to DISABLED
Here you can check how special pages, such as search pages and 404 pages appear in search engines. Unless you have a good reason for changing them, I would leave them as their default settings.
6. Breadcrumbs Tab
The breadcrumbs tab allows you to turn on breadcrumbs on your website and edit the settings.
Breadcrumbs show readers where they are on a website and also appear in search results. Here is an example of breadcrumbs on a webpage…
And in search results…
Typically, anything which helps readers navigate your site is good for SEO, so you may want to turn on breadcrumbs for your site.
To turn on breadcrumbs select ENABLED where it says ‘enable breadcrumbs’.
You will then be given a number of settings. I suggest you stick with the default settings in the first section.
I recommend you select BOLD where it says ‘Bold the last page’ and set the taxonomy as ‘category’.
Note, not all WordPress themes support breadcrumbs. If this is the case for your site, you can follow the instructions given under ‘How to insert breadcrumbs in your theme’.
7. RSS Tab
Sadly, there are many unscrupulous people out there who will want to scrape your content and not link back. Worse still, they may even rank on search engines for YOUR content.
This RSS setting allows you to add a bit of extra content to the end of each blog post in the RSS feed, which can’t be easily removed automatically. By doing this, these unscrupulous bloggers will automatically be linking back to your content and you will appear as the first result for your own content!
To add ‘this post [a link to your post] first appeared on [a link to your blog]’ to the bottom of all your posts in the RSS feed simply paste The post %%POSTLINK%% appeared first on %%BLOGLINK%% into the box where it says ‘Content to put after each post in the feed’ – like this…
Search Console Settings
To edit the Search Console settings on the Yoast SEO plugin, select ‘SEO’ from your left-hand menu bar of the WordPress Dashboard, then click SEARCH CONSOLE.
1. Desktop, Smartphone & Feature Phone Tabs
If you have verified your site with Google search console, these tabs will show your crawl errors. These are errors that Google has encountered when crawling your page. Typically, these are 404 errors that will be shown because a page or post no longer exists.
Many of these errors you can ignore. For example, maybe you deleted a tag or perhaps you deleted a few posts so now if it tells you ‘/category/recipes/page/59/’ no longer exists.
In these cases, you can simply ignore the 404 errors as the page is not supposed to exist. Do not be afraid of 404 errors. A 404 error is a good way of telling Google that content is no longer there, so it should stop indexing it.
In fact Google actually says, “Most 404 errors don’t affect your site’s ranking in Google, so you can safely ignore them.” (Read more about what Google says about crawl errors here)
But you SHOULD PAY ATTENTION if something more serious appears here. For example, maybe you renamed a category and didn’t realise the implications – you would now get a bunch of 404s relating to that category. Or perhaps you changed your permalink structure but didn’t create any redirects.
In cases like these, you should redirect those error URLs to the most sensible alternative content on your website. So, in the case of the renamed category, you should redirect the old category URLs to the new category URLs.
2. Settings Tab
This is another place where you can connect your website to Google Search Console. If you have already verified your website with Google Search Console (e.g. on the Webmaster Tools Tab), there’s no need to do it again.
If you haven’t done it yet, simply click GET GOOGLE AUTHENTICATION CODE (make sure you are logged in under the correct Google account) and click ALLOW to allow Yoast to view and manage Google Search Console data.
Once you have done this, you will get a code. Copy and paste this into the box on Yoast and click AUTHENTICATE. Choose the correct profile and click save profile. It should now show you all your crawl errors under the Desktop, Smartphone and Feature Phone Tabs.
To edit the Social settings on the Yoast SEO plugin, select ‘SEO’ from your left-hand menu bar of the WordPress Dashboard, then click SOCIAL.
On this screen you should fill out all your social profiles.
For Twitter, you should enter your twitter username WITHOUT the @ (e.g. ebgargano)
For all the other profiles you should enter the full URL (e.g. https://www.facebook.com/productiveblogging)
Don’t forget to save changes!
2. Facebook Tab
The first option on this tab is to enable open graph meta data. This is the data that Facebook (and a lot of other social channels) use to show a preview of your post or page when a link from your site is shared. You should set this to ENABLED.
This allows you to choose what you want displayed when someone shares your homepage (e.g. www.productiveblogging.com). You can upload a picture to show and add a title and description. I really recommend you do this as it’s another great opportunity to sell your website.
This allows you to set a default image to show on Facebook if a page or post does not have a feature image. Obviously for maximum SEO benefit ALL your pages should have a feature image, but it’s a good idea to put something here ‘just in case’.
3. Twitter Tab
This tab allows you to enable Twitter card data. You should set this to ENABLE so that Twitter displays a preview with an image and a text excerpt when a link from your site is shared.
You can also choose what kind of Twitter card is shared – you can choose from a ‘summary’ (which shows a small image) or a ‘summary with large image’. I recommend choosing ‘summary with large image’ as the large images are much more eye-catching on Twitter.
4. Pinterest Tab
You don’t need to do much on here as Pinterest uses open graph meta data (so make sure you have that enabled on the Facebook Tab!)
You can, however, use this tab to verify your Pinterest account. Click confirm your site with Pinterest, follow the instructions given, and paste the meta tag in the box on the Pinterest tab where it says PINTEREST CONFIRMATION. Save the changes and you are done!
5. Google + Tab
All you need to do here is add your blog’s Google+ URL and click save.
The final section in the Yoast SEO plugin is called Tools. Here you will find a set of tools for specialist activities.
This section allows you to export your Yoast SEO settings from one site and import them to another site. Very useful if you have more than one website and you want to use the same settings.
You can also use the import/export function to import data from other SEO plugins, import and export redirects from/to another plugin, and export keywords.
This section allows you to change the SEO title on pages or posts in bulk. In general, you should do this on individual pages one at a time, so you can fix other issues at the same time. But if you need to do this quickly and in bulk, this is the place to do it!
Text Link Counter
This feature counts links to and from your posts. This is especially useful for creating and improving Cornerstone Content. Simply click to activate this feature.
I hope you can see that by setting up your Yoast SEO plugin properly you can ensure Google (and other search engines) crawls your site more efficiently and indexes only the content that you actually WANT to appear in search results. It also ensures you keep on top of crawl errors and redirects and gives you the maximum value from social shares.
Setting up the Yoast SEO plugin PROPERLY is a vital part of your SEO strategy. But it’s only one element of SEO.
If you want to learn more about using the other features of the Yoast plugin – for example the keyword and readability traffic lights, do read this article on how to use the Yoast SEO plugin to grow your blog.
If you want to learn more practical ways to improve your SEO, then do check out this post on 11 easy ways to boost your blog’s SEO.
If you have any questions about this tutorial or SEO in general, don’t hesitate to ask. Just pop your question in the comments below…
If you found this post really helpful, I’d love to know that too!! 😀
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