Home » Blog » Grow your Blog » SEO Tips » Is Yoast SEO Premium worth paying for? [2023]


  1. Thank you for this. I really appreciate the detail for each category. I’m now finally getting my SEO into shape after launching my podcast a couple months ago and know that my blog post tied to each podcast episode is critical. I WON’T be spending hard earned $ on Yoast Premium and that’s due to your detailed analysis. So, thank YOU! I liked the suggestion of perhaps spending $ on a premium theme cuz the whole wordpress interface makes me insane. It’s so wildly UN-user friendly. Downloaded your ebook and signed up. My website is http://www.wonderoutside.org and trying to build a coaching lane /monetization for it with thenaturecoach.org. Anyway, thanks again =)!

    1. Hi Ted, good to hear this post helped you! Yes, I would definitely recommend a premium theme – it makes a huge difference to your SEO and also to how professional your website looks. Good luck with your new venture 😀

  2. I’m using the free version and was considering going premium. Having read your article I guess the value addition from purchasing the premium might not be significant.

    My personal take on the effectiveness of Yoast is that Google changes its algorithm some times multiple times a day and no one knows what’s on their mind. So unless Yoast developers have someone inside Google their judgement beyond basic common sense on-page optimization might not be 100% accurate.

    1. So the first thing to say is Yoast is super responsive and super on the pulse… they update their plugin once a fortnight and they are always at the cutting edge of SEO. While Google doesn’t tell us everything, they do tell us a lot and Yoast are very quick to respond when Google announces something new. The Yoast plugin does a lot of technical SEO on the backend which most people don’t know about (find out more here https://www.productiveblogging.com/what-does-yoast-do/) and that is always kept up to date. However Yoast doesn’t really ‘do’ on page SEO for you – it’s more that it gives you guidelines (in the Yoast meta box on the post editing screen – those famous green bullets!) and tools to help you optimize your own post. Of course, no SEO plugin will ever be perfect as – as you so rightly point out – no one outside of Google knows 100% what is in Google’s algorithm… but Yoast is as good as you’re going to get!

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