Home » Blog » Blog Content » Why every blog post should have a purpose (and how to decide what it is!)


  1. Loved this, Eb.

    I must say the notion to move backwards… and kinda matching life goals with blog posts, makes sense.

    And after reading this post, I’ve more clarity now to which post I’ve prioritize and when to bump with lead magnet stuff.


  2. This drove home how to go about the focus of a blog post. My blog posts so far have lacked purpose and I didn’t know what to do about it. The biggest thing for me as well is that the Call to Action becomes clearer when there is a purpose. Right now I just ask people to do everything because I want all aspects to grow ( traffic, email list, social audience etc.) which I knew was wrong but didn’t know how to choose which action to ask people to do.

    Thank you for the clarity and light bulb moment this article has given to me. 🙂

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