Home » Blog » Grow your Blog » Beginner’s guide to Pinterest for Bloggers

30 Comments

  1. This post is packed full of information! I went through step by step and updated my business Pinterest account. Thanks so much! Joining group boards is still a challenge – finding them is the hard part. I might have to improve my pinning plan (joining Tailwind!) before I go on to joining boards! One thing at a time :). Thanks for all the great info!

    1. Yay! So pleased it helped Cindy 😀 I have a good tip for group boards. Go to the Pinterest accounts of other bloggers in your niche and look to see what group boards they are in. Click on each group board and read the description – the simply follow the instructions there for how to join. I find it a bit hit and miss – some people never reply. But what I do is do loads all in one go and then I find I am accepted by quite a few each time. Hope that helps! Eb 🙂

  2. After we started talking about Pinterest in the FB group, I’ve started thinking I need to get back into Pinterest and Tailwind. I’ve been paying for Tailwind and haven’t been using it!!!! This blog post is just what I was looking for. I read a few others from a different search and I just couldn’t find what I was looking for. Plus, I trust you Eb! This post came up on the top of my search and of course I clicked. Now to go and read your other one on Tailwind so I can refresh my memory on how to use it! Xx

    1. Oh yay! Delighted to hear this post has been so useful for you and especially that you chose to follow mine because you trust me – that makes me very happy! 🙂

  3. Hello,
    This post is really informative and detailed. But 1 question, does joining groups really help, not through Tailwind?
    Thanks,
    Sarah

    1. Hi Sarah, Yes groups really does help. It gets your pins in front of more eyes and so more opportunity for clicks and repins… which will in turn lead to more clicks and repins… it’s a virtuous circle! Eb 🙂

  4. This was exactly what I needed! I have been doing it all in the wrong order and missed many important steps as I was so ager to get started after the long process of setting up my website.

    Thanks for a clear and detailed step by step guide. Excited to explore traffic through pinterest.

    /Maria

  5. Hi Eb, I noticed you used a picture of yourself as a profile picture for both of your accounts, but the name is your blog name. How did you decide on that?

    I have two blogs, and for my first one I am using a picture of myself and my name, but for my second one I have been leaning towards my logo and my blog name. How do you decide?

    1. Hi Miranda! OK, so I chose to use a photo of myself (as I do across all of my social media) as it humanises my brand – people relate to people not to faceless corporations and logos… being a real person is one of our biggest assets as bloggers! I use the same pic across every social media channel and my blog to help people instantly recognise it’s me. But I use my blog name in the name / @handle as that’s the thing people are most likely to search for and because it helps reinforce my brand name. Hope that helps! Eb 🙂

  6. This is the best post I have found about Pinterest so far! I finally have an idea how to get started. Thank you very much!

  7. Great post! I was looking for information on what I need to do so that when a visitor to my blog visits my site and wants to save a pin that the title and fields are already filled in for them (or me!). Thanks

  8. Amazing post and very helpful. Although I am having trouble claiming my website 🙁 error message “No relevant meta tag was found”. Have you ever encountered similar issue?

    1. Great to hear! No, I haven’t encountered a problem like that before. Did you copy the HTML tag from Pinterest and paste it into the correct part of Yoast? If so, I would double check you did those steps correctly and the correct HTML tag is showing in Yoast. Also, it’s worth noting that since I wrote this tutorial, Yoast have changed their user interface and the ‘correct part of Yoast’ is now in a slightly different place. You can find it at YOAST >> SETTINGS >> GENERAL >> SITE CONNECTIONS. Make sure you paste your Pinterest HTML code there and hit save. Then go back to Pinterest and submit. If that still doesn’t work, then I am afraid I have no idea what can be going wrong – you may need to reach out to Pinterest directly. Hope that helps! Eb 🙂

    2. Hey Biba, I had the same issue, I cant quite remember what I did to fix it but don’t worry I’m sure it is something simple to remedy, Like EB said reach out to Pinterest.

  9. Amazing insight. I used to have a personal finance blog (Long story) and my Pinterest account had 1200 followers and was doing well. I have recently started a new blog in the same niche and a new Pinterest account but was wondering if i can use the old account assign my new blog to it and make all the old pins secret?? is this the best thing to do or to keep going with the new Pinterest account?? Many thanks. Lee

    1. Given you have already built up a following in Pinterest with that niche, from what you tell me, it sounds like the most sensible course of action would be to keep the same Pinterest account and rebrand it to your new blog – and yes, make any old boards secret – unless they are still relevant to your new blog.

  10. Hi Eb! Do you base your content on keyword research for Pinterest, Google, or both? I’ve heard it’s best to post seasonal pins 2–3 months in advance, so do you prioritize Pinterest when planning your content calendar? Also, since Pinterest SEO differs from Google’s, how do you approach keyword research in a way that works for both without doubling the workload? Is it necessary to do separate research for each?

    1. Hi Katie. I have lots of content on Google keyword research and Google SEO. Here are a couple of examples: https://www.productiveblogging.com/how-to-find-low-competition-keywords/ & https://www.productiveblogging.com/how-to-use-keysearch-for-keyword-research/ However, I don’t have any content on Pinterest keyword research and Google SEO, which is definitely different to Google SEO. Personally I focus mainly on Google as my primary traffic driver and Pinterest as my secondary traffic driver. I have found over the years that and hour focused on getting traffic from Google will deliver a much higher return on time invested than an hour spent on Pinterest. (And yes, even after all the Google drama of recent years!) So, to answer your question, my content calendar is based almost entirely around Google keyword research, not Pinterest keyword research. I find it is more effective overall to focus on Google first and then Pinterest second. Once I’ve created my Google focused content I then pin it following Pinterest best practice. Hope that helps! Eb 🙂

      1. Hi Eb, thanks for the response! Do you pay attention to when you schedule your pins, especially for seasonal content? Or do you just create a content calendar that works for both Google and Pinterest (ex. create Halloween related recipes in August and publish them to blog and pin them at the same time, or do you create seasonal pins while working on your regular blog posts)?
        Also, if you know anything about Tasty Pins — do you think it’s worth the money for food bloggers?

        1. So, I have learned over the years that creating a lot of seasonal content is rarely worth it – apart from Christmas for my food blog, and to some extent ‘new year’ type content on this blog. The reason is the ‘spike’ for seasonal content is so short that is just doesn’t pay off. Whereas ‘all year round’ content is getting me pageviews and earning me money all year round. The number of pageviews I can get from an ‘all year round post’ is usually vastly more than I can get from a short spike at Easter or Valentine’s day, for example. I’ve also noticed a strong trend with both Google, and to a lesser extent Pinterest, that often it takes a year for a new post to really take off. So, these days, I tend to create seasonal content quite close to the event – so for example, new Christmas content in November… with an assumption that it won’t get a huge amount of traffic until the following year. Finally, I don’t know a whole lot about Tasty Pins, as I use Hubbub Pro https://morehubbub.com/ which seems to do all the same things as Tasty Pins, and a bunch of other stuff as well. Hope that helps! Eb 🙂

          1. Thanks so much for your response again! It’s really helpful to hear how you handle seasonal content—thank you! And thanks for sharing about Hubbub Pro. It looks more affordable and seems to offer more features than Tasty Pins, so I’ll definitely consider it. I just wish they included the “Save This” feature in Hubbub Pro, not just Pro+, haha. Thanks again for all your help!

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