Home » Grow your Blog » SEO Tips » How to optimize your blog posts to win Google featured snippets [2022]

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  1. Hi, I have a question about the People Ask Questions generated by Google and whether you would automatically rate them a 5 for search volume on your Keyword research spreadsheet so all you would need to do is check the competition? Thanks.

    1. That’s a good question and a tricky answer! In reality there is no way of knowing what the search volumes are, and so whether they are worthy of a 5 or not. Obviously most of the time they are going to have high volumes – since they are the most popular questions – but everything is relative! But to give you a more practical answer, I typically use my common sense and give them either a 4 or a 5, depending on whether I felt it was a popular question or a super popular question. Sometimes I will flip over into Google Trends and check it against a benchmark – as per this post: https://www.productiveblogging.com/keyword-research-step-by-step Above all, remember keyword research is as much an art as it is a science and intuition / common sense are important tools. The more you do, the better you get, too. Hope that helps! Eb 🙂

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