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  1. Really useful post love your leaky bucket analogy. I’m feeling a bit more confident I’m on the right track with my subscribers. They certainly are loyal to me and that means the world.

    1. Glad you liked the post and found it helpful! Your newsletters are fab, and must be so useful for your audience – you are doing a great job at building that know-like-trust factor 😀

  2. This was great info really enjoyed reading. I haven’t given much focus on email marketing but I should. I just find the process tedious. Funneling I need to do and landing page I need to make and edit. But I hope to get on this soon. Thanks for the reminder and nudge. Xx
    Isa A. Blogger

  3. Thanks for this great information. I read about 90% of your material that comes in front of me. Always very informative.

    Question! I currently have a small email list from a brick and mortar business I have. Would it be suggested if I add that small email list to my blog in reference to email marketing?

    Thanks 🙏🏽

    1. Hi Jose, Thank you for this lovely feedback. So good to hear you are finding my advice helpful. I’m not 100% sure what you are asking me? Are you asking if you should add your brick and mortar business email list to your blog email list? So that, when you send out emails about your blog, your brick and mortar list also get those emails? If so, the answer depends on whether they are basically the same business, or two totally separate businesses. If your blog and your brick and mortar business are the same business, then yes, it makes sense to combine your two email lists. If not, then no – people have not signed up to hear about your blog, so they shouldn’t be added to your blog email list. One final point, depending on the nuances of the situation, and where you are located, there may be some legal issues too. For example, in the UK / EU, according to GDPR rules, you are not allowed to email things people have not signed up for. For example, if you run a shoe shop and you asked me to sign up for offers on shoes, it *might* be breaking the law to email me about your shoe blog. (It really depends on what they actually signed up for, and where you and your customers are based.) Obviously I am not a lawyer, so I can’t give legal advice, but that is my understanding of the situation. Hope that helps! Eb 🙂

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